Email Marketing Bookshop
from Biz Skills 2000 Ltd. in association with Amazon
"Email Marketing Dynamite" by Ed Rivis
"E-Mail Marketing Dynamite" is a comprehensive guide to starting and running your own, highly profitable e-mail marketing campaigns. It is written for the normal business owner (no computer qualifications required!) and it explains step by step exactly how and what you should be doing to set up profitable and measurable campaigns. This book will help you through the entire set up - including which e-mail marketing service provider to use.
"Brilliant, fluff free information" A personal review by Kim O'Rourke, Herefordshire, UK:Ed Rivis can always be relied upon to deliver great content in whatever he produces, and this is no exception. There is lots of information out there on email marketing, but this is the first time I've read something that takes me through step by step and allowed me to make the decisions I need to build my email marketing strategy. I could then pin all the other information that I've picked up over the years onto Ed's information. I don't think this book is for advanced users of email marketing, but if you're a beginner or someone like me who was doing it already but in a not very strategic way, then Ed's book takes you step by step through everything you need to know to get going. If you're serious about getting email marketing working for you, then I'd highly recommend this book.
"Email Marketing: An Hour A Day" by J Mullen & D Daniels
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step–by–step guides, checklists, quizzes and hands–on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
"Email Marketing For Dummies" by John Arnold
Updated in 2011 to reflect the hottest new trends, technologies, and strategies! Much has happened in e–mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e–mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you’re an enterprise–level marketer using a third–party e–mail marketing company or small business owner handling everything yourself. Helps you map out an e–mail marketing strategy with reachable objectives Simplifies the process of list–building, message–creation, and results–tracking Offers legal guidance, so you stay compliant with anti–spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more Get more out of your e–mail marketing campaigns with this easy–to–follow guide.
"Email Marketing: A Guide To The Internet's Most Effective Marketing Tool" by Mary R Butler
"eMarketing eXcellence: Planning And Optimising Your Digital Marketing" by Dave Chaffey and PR Smith
eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.
A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:
* Draw up an outline e-marketing plan
* Evaluate and apply e-marketing principles and models
* Integrate online and offline communications
* Implement customer-driven e-marketing
* Reduce costly trial and error
* Measure and enhance your e-marketing
* Drive your e-business forward
Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.
Email Marketing Bookshop from Biz Skills 2000 Ltd.
in association with Amazon